Comedian Joe Rogan, the host of one the most popular podcast in the world, discussed online privacy in his most recent episode, saying that he uses the Brave browser to avoid being tracked. With data protection becoming an increasingly important issue in the world, the once niche products such as Brave are set to reach a huge new audience.

Brave Gets a Shout-Out on World’s Most Popular Podcast

Brave Browser has been on a crazy ride for more than a year, reaching milestone after milestone and introducing new features and updates on a monthly basis. The company’s latest achievement—surpassing 15 million active monthly users—was followed by a huge, but unintentional marketing boost when the browser got a shoutout on the world’s most popular podcast.

In the latest Joe Rogan Experience podcast, comedian and TV personality Joe Rogan discussed online privacy with his guest Reggie Watts. The two commented on the prevailing presence of sponsored ads and online tracking tools and methods on how to avoid them. Watts, also a comedian, said that he uses Brave when online shopping, as checking products through Google and its Chrome browser can result in prices getting artificially jacked. “I use Brave,” Rogen replied, adding later that he also used DuckDuckGo instead of Google as his primary search engine.

The Future of Online Privacy

But, despite seemingly satisfied with the protection they got from Brave, both Rogan and Watts remained skeptical of any extensive data protection software being implemented in the long term. While this remains a valid topic to discuss, the recognition services like Brave are getting goes to show just how important online privacy has become in the past several months. Google’s invasive tracking policies, which were recently the concern of a very small privacy-conscious niche, are now being discussed by some of the most influential people in the media.

As the browser has experienced significant organic growth both in the number of users and creators on its platform, it’s no wonder that it will also organically pop up in discussions about data tracking.

At press time, the Joe Rogan Experience with Reggie Watts has amassed more than 1.3 million views, and could potentially be the biggest marketing impact Brave has seen to date.

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