This trend was underlined by recent insights from market expert Miles Deutscher, who highlighted a presentation by memecoin analyst Murad at the TOKEN2049 conference in Singapore. 

Memecoins Challenge Traditional Cryptocurrencies

The rise of memecoins can be attributed to several factors, particularly their ability to resonate with retail investors seeking community, identity, and excitement, rather than merely potential financial gains. As Murad puts it, “Memecoins are a superior version of altcoins.”

The appeal of memecoins extends beyond speculation; it is alleged that they have cultivated a culture that fosters community and “emotional connection�?among investors. Murad noted that these tokens enable users to engage in a shared experience, bringing real value through stories that “create trends and spark movements�? 

SPX And GIGA Capture Retail Attention

Murad further explained that the recent performance of altcoins on platforms like Binance has further fueled the memecoin narrative. Almost every altcoin listed this year is trading below its listing price, with only two exceptions: WIF, a memecoin, and JUP, which facilitates memecoin trading. 

Murad further alleges that retail investors prioritize making money (70%), having fun (20%), and feeling a sense of belonging (10%). Murad argues that memecoins embody this speculative nature, akin to the Initial Coin Offering (ICO) boom of 2017, but in a new form. 

The Case For Memecoins In The Crypto Bull Run 2025

Kai identifies two main external factors which are crucial for a memecoin surge. First, the macro liquidity and interest rates need to be favorable for the entire market: “The macro setup points to higher liquidity and lower interest rates in the next 12 months. Memecoins act as levered beta on Bitcoin, allowing you to capture maximum upside in a risk-on environment,�?Kai explains.

Second, the analyst references financial nihilism, a term popularized by Ikigai Investment CEO Travis Kling (@Travis_Kling). This theory suggests that a rise in financial nihilism and the “YOLO” mindset is drawing more participants into speculative markets.

The Art Of Memecoin Selection

1. Ticker Simplicity: Favoring simple and powerful tickers, ideally 3 to 5 letters long, such as WIF, GIGA, and BULL.
2. Holder Count Growth: Monitoring steady growth in the number of holders as an indicator of increasing adoption.
3. Wide Token Distribution: Preferring coins with broad distribution to avoid centralization risks.
4. Resilience to Drawdowns: Identifying coins that have survived multiple significant price drops and rebounded, indicating strong community support.
5. Active Community Engagement: Looking for an “active army of reply guys getting engagements on X,” which signals a vibrant and engaged community.
6. Exchange Listings: Noting that announcements of centralized exchange (CEX) listings can significantly impact a token’s valuation.
7. Absence of Insiders: Being cautious of coins with insider involvement, such as pre-sales or venture capital backing, which can lead to uneven playing fields.

1. Macro Regime Change: A significant rebound in inflation or a reversal of monetary easing could invalidate the macro thesis for being long on risk assets.
2. Idiosyncratic Events: Events like major exchange hacks, regulatory shifts, or significant market collapses could disproportionately affect memecoins.
3. US Election Outcomes: “Counterintuitively, memecoins could underperform this cycle if Trump wins the election,” Kai speculates.
4. Emotional Attachment: He cautions against becoming too emotionally invested in any one community, as this can cloud judgment. “Identity can create emotional ties that cloud your judgment as an investor.”

Crypto analyst Ardizor has outlined five memecoins to watch, anticipating that these assets could yield substantial returns as what he describes as the “biggest bull run” in crypto is set to commence in October.

According to Ardizor, Bitcoin (BTC) cycles typically begin 170 days after its Halving event and reach their peak approximately 310 days later. He suggests that starting in October, these memecoins and the broader market are positioned for significant gains that could surpass previous record highs.

Ardizor emphasizes that new bull runs often begin with liquidity flowing to established cryptocurrencies like Bitcoin and Ethereum (ETH) before shifting toward memecoins, setting the stage for a potential resurgence in the sector.

Five Tokens Poised For Major Gains

Among the memecoins Ardizor highlights are Sundog (SUNDOG), which has rapidly gained traction within the Tron network. He notes that Sundog is rooted in community engagement, aiming to unite enthusiasts and create “an inclusive ecosystem that offers various benefits for its holders.”�?/p>

Currently trading at $0.31, up nearly 6% in the 24-hour time frame, and with a market cap of approximately $287.7 million, Sundog stands out as one of the most promising new entries in the memecoin landscape, according to the analyst.

The memecoin has a market cap of around $280.6 million and is trading at $0.000040, up a substantial 96% in the last month alone, proving the analyst’s theory of further price gains and investor interest in the token. 

In addition, Neiro (NEIRO) is highlighted as a continuation of the Doge legacy. Associated with Kabosu, the dog behind the iconic Doge meme, Ardizor contended that Neiro captures the “true essence of memecoins and internet culture.”�?/p>

NEIRO currently has a market capitalization of $341 million, with a notable 52% increase in the last 24 hours, resulting in a trading price of $0.0012, and over 2,325% in the last thirty days alone, making it the best performing token on Ardizor’s list.