{"id":395695,"date":"2019-09-10T16:21:09","date_gmt":"2019-09-10T16:21:09","guid":{"rendered":"https:\/\/uniquehot.com\/?p=395695"},"modified":"2019-09-10T16:21:09","modified_gmt":"2019-09-10T16:21:09","slug":"why-apple-wont-reveal-crypto-and-bitcoin-support-at-iphone-11-event","status":"publish","type":"post","link":"https:\/\/uniquehot.com\/news\/why-apple-wont-reveal-crypto-and-bitcoin-support-at-iphone-11-event\/","title":{"rendered":"Why Apple Won\u2019t Reveal Crypto and Bitcoin Support at iPhone 11 Event"},"content":{"rendered":"

Today, Apple<\/a> will reveal the latest iteration of its flagship smartphone, the iPhone 11 during a live-streamed conference hosted by the Cupertino giant.<\/span><\/p>\n

After last week\u2019s comments made by an Apple executive suggesting potential interest in crypto assets like Bitcoin<\/a> and Ethereum, many from the crypto community are expecting the company to follow Samsung\u2019s lead and reveal support for the digital asset class. But here\u2019s the reason why that won\u2019t happen at today\u2019s event and may prevent Apple from ever exploring crypto assets in a larger capacity.<\/span><\/p>\n

Apple Shows Long-Term Interest in Crypto Assets<\/h2>\n

Last week, Jennifer Bailey, Vice President of Apple Pay told CNN<\/a> that the company is \u201cwatching\u201d crypto-assets like Bitcoin and others, and say they have \u201cinteresting long-term potential.\u201d The crypto community immediately erupted celebrating what many saw as a nod of support from the smartphone manufacturing giant.<\/span><\/p>\n

Related Reading | Samsung Galaxy S10 Could Expose Crypto to Millions of Tech Savvy Users\u00a0<\/a><\/strong><\/em><\/p>\n

The company’s footprint is deeply rooted in digital innovation, and with Samsung – the firm\u2019s fiercest competitor in the smartphone space \u2013 having already revealed support for cryptocurrencies like Bitcoin in the past<\/a>, most assumed crypto being featured prominently on iPhones and iPads was a shoo-in.<\/span><\/p>\n

However, crypto-assets like Bitcoin and others are actually directly opposed to some of the services that Apple offers and could prevent them the emerging asset class from ever being supported on an iPhone or iPad, now, or in the future. And at the very least, the digital asset class is likely to be entirely skipped over during today’s iPhone 11 reveal event<\/a>. Here’s why.<\/span><\/p>\n

iPhone 11 Won’t Likely Support Bitcoin or Altcoins<\/h2>\n

The marketing wave for the debut of \u2018Apple Card\u2019 has gone into full effect \u2013 a new \u201ccredit card\u201d by Apple that it claims is different from what banks traditionally offer. It offers users 2% daily cashback on purchases, among a host of other features. The real benefits it offers is in security, speed, and convenience \u2013 the Apple Card exists as a physical card, but also as a digital card inside the increasingly popular Apple Pay.<\/span><\/p>\n

Apple Pay is used both online and at retail locations for contactless payments. Apple Pay Cash is an internal service the company offers its customers to send funds back and forth with little to no fees and in seconds.<\/span><\/p>\n

Much of what cryptocurrencies aim to achieve and currently offer is already eclipsed by what the firm has in place currently, and the brand will likely see little reason to disrupt their own services that earn them revenue, in order to support cryptocurrencies that they cannot control.<\/span><\/p>\n

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Cupertino calling. Join us today at 10 a.m. PDT to watch the #AppleEvent<\/a> at https:\/\/t.co\/yLa2e4Xr2R<\/a><\/p>\n

— Apple (@Apple) September 10, 2019<\/a><\/p><\/blockquote>\n